Marketing Data & Analytics
Stop guessing which channels work, <span class="text-white">start knowing why</span>
We transform cross‑channel data into governed insights so marketing leaders can allocate budgets confidently and scale performance with evidence.
When every platform tells a different story, you lose the plot
Most teams collect data they can’t trust or use. Each platform reports success in its own language, metrics don’t align, definitions conflict, and leadership can’t see what’s real or repeatable. Without a governed measurement system, performance decisions become opinion‑based instead of evidence‑based.
Friction points:
- Conflicting metrics across Google, Meta, and LinkedIn
- No governed definition of “lead,” “conversion,” or “cost”
- Manual reporting built from inconsistent exports
- Decisions driven by platform dashboards, not business truths
Governance that eliminates reporting ambiguity
Our governance model assigns ownership and traceability to every data source and metric. The result is a verifiable operating system for channel performance decision‑making.
Data taxonomy and naming standards across tools
Routine validation of events and goals
Unified KPI framework aligned to intent and funnel stage
Audit log for updates and metric re‑mapping
Every report built on three decision dimensions
Our measurement logic unifies channel reporting across Efficiency, Cost Balance, and Attribution Integrity, so leaders see both impact and confidence in every dataset.
Measurement outputs:
- Channel weight in multi‑touch journeys
- Normalized cost per qualified lead
- ROAS versus impression share efficiency
- Data confidence score based on signal coverage
Our data analysis engagement process
Compatible with your existing data stack
Turn channel data into decisions
Audit your data infrastructure to surface gaps, standardize reporting, and build a performance system that scales with clarity.
